Archive for May 7, 2010

Week Two- Section B: Institutions and Audiences – The Music Industry

Discuss the ways in which media products are produced and distributed to audiences, within the Music Industry

What are examples of media products within the Music Industry? (Do music Products differ according to genre or Format?)
There are a wide variety of media products to the music industry from Mobile phones with  music players, Ipods, MP3 players, laptops, games consoles that allow you to play and download music such as XBOX and Playstation 3, and merchandise like posters and clothing and toys.  They would differ in design to suit the targeted genre of music as they would look at the person as an individual and create the persons needs for example a person into the rock genre would have merchandise made that is durable and vibrant colours that are associated to this genre of music.

Find out about music labels. Which are the major studios/labels around the world? How do they differ from each other?
Cash Money Records are a music label which currently have signed an well known British artist ‘Jay Sean’ and making a considerable profit and one of the leading ecord labels in the music industry at the moment. Also they focus on RnB Rap music with most of their artists belonging  to the label creating this genre of music.

http://community.cashmoney-records.com/

Young Money Entertainment was founded by lil Wayne in 2003 and since then has leap frogged to the top of the music industry with its recent addtion of Drake and Nikki Minaj. This record label has increased in size recently and mainly also focuses in the RnB genre of the music industry.

http://www.weareyoungmoney.com/

Fueled by Ramen are a newer music label that are slowly becoming more recognised as they have signed Paramore as very successful band in the roch genre of the music industry.

http://www.fueledbyramen.com/main/

They music labels to differ according to the genre of music they focus on and would mainly bring out one sort. This it the main way in which they differ.

What techniques are used to target specific audiences?
the way that they market they products and the places that are chosen to advertise are the way they target a specific audience. This would be done by advertising in certain genre of music based magazines and he type of media products that are brought out.

Are these successful/unsuccessful?
They are all successful with reports of having a profit even though the music industry is suffering dramatically from piracy.

Does the internet have any impact on the music industry? How? Is this seen as positive or negative?
The internet has had both a positive and negative effect in the internet as it has caused a loss in the profit of many record labels and artists as it has made music piracy even more advanced as songs can be more easily illegally downloaded as well as albums being leaked before there release. Although on the other hand it has helped in advertising and helping it easier to get the music from the company to the consumer quicker with songs being able to be downloaded in a matter for seconds from itunes legally.

Week One- Section B: Institutiond and Audiences- The Film Industry

Discuss the ways in which media products are produced and distributed to audience, within the film Industry

Film: Avatar and Ice Age The Meltdown

What are examples of media products within the film industry? (Do film products differ according to Genre or format?)

To find a definition of a media product I used this website : http://ondemandmedia.typepad.com/odm/2005/08/what_is_a_produ.html
From this website I found that a media product is essentially a practice or something that you can use in other words. this would include Websites, Television programmes, Books, Games, and Toys.

For Avatar the media products that are available are the internet as it has an official website. This has also branched off to having facebook applications, a twitter and Myspace page this would a secondary purpose aiding the advertising process of the film  so that a larger profit can be made off of its cinema sales. These products are targeted to its an older audience as they are on social networking sites that mainly are used my 13+ . Another Media product that this film has are games that are made for games consoles that are by the older audience such as playstation 3, XBOX, and PSP, this is all relevent as the film has a rating of 12 so the media products will have to be targeted to this audience. In addition their is film merchandise such as Pack lunch box, clothing, and figurines.

For Ice Age The Meltdown There are the same media products but they differ as they are targeted at a younger audience as this was a more child friendly and orientated movie, so the media products needed to be suitable for a wider audience of all ages but more focused on children. An example of this would be that the merchandise of figurines would be made suitable for younger children by using bigger parts and not a choking hazard as the Avartar ones would be as they would be made for adults and be more of an collectors item for display not for play as the Ice Age merchandise would be.

Find out about film producers. Which are the major studios/film industries around the world?

James Cameron was the producer of Avartar  as well as The Terminator(1984), Aliens(1986), The Abyss(1989), Terminator 2: Judgment Day(1991), True Lies(1994), and Titanic(1997).

http://en.wikipedia.org/wiki/James_Cameron

David Heyman who produced the Harry Potter Series which caused a major increase in cinema viewing numbers.
George Lucas who produced the Star Wars and Indiana Jones films.
Ted Field who produced the Late Samurai, Runaway Bride, What dreams May Come, Jumanji, Revenge of the Nerds, and The Amitityville Horror.

http://en.wikipedia.org/wiki/List_of_film_producers

Major Film Studios include:
20th Century Fox
Columbia Pictures
Dreamworks
MGM Motion Pictures
New Line Cinema
Paramount Motion Pictures
Sony Pictures Entertainment
United Artists
Universal Studios
Walt Disney Studios
Warner Brothers Movies

http://www.mainstwebdesign.com/link_library/film-studios.htm

Who are the primary audience for these industries?

Walt Disney would have its primary audience of being young children as they would only produce movies to this audience as they focus on children however 20th Century Fox would produce movies with an age range  of PG and above.

Are these Successful/Unsuccessful?

Disney even though cinema viewing numbers are appearing to experince an increase with the release of new 3D movies the disney film industry are not also benefiting from the increase with them still experiencing a loss in revenue.

http://www.nytimes.com/2009/05/06/business/media/06disney.html

20th Century Fox is owned by News Corp and they are expecting a decrease in profit in the future for the film industry.

http://www.bloomberg.com/apps/news?pid=20601087&sid=a2TURulJ9TAo&pos=6

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